Medicine Hat's location put it in a prime position to take advantage of the direct transportation routes to the rest of Canada, the US, and beyond. Medicine Hat's primary market area extends over most of southeastern Alberta and into southwestern Saskatchewan, providing a total consumer base of over 175,000 people. Medicine Hat has an immediate western Canadian market of almost eight million people and its proximity to the western United States provides easy access to an overall market of more than 50 million people.

• Canadian Forces Base Suffield
• Town of Redcliff
• Cypress County
• County of Forty Mile