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APEX Alberta, Medicine Hat and District Chamber of Commerce, Invest Medicine Hat and Google Canada collaborate to help local businesses get online for free

Post Date:07/13/2020 10:47 AM
Medicine Hat [July 13, 2020] – To help support our local small businesses, the City of Medicine Hat is joining the ShopHERE powered by Google program, with a goal of getting 250 businesses online this year. 

ShopHERE powered by Google, which started in the City of Toronto, helps independent businesses and artists build a digital presence and minimize the economic impact of COVID-19. By hiring students across the country, including in Medicine Hat, they are able to build and optimize online stores for small independent businesses. 

In May, Google announced a $1 million investment to enable Digital Main Street to expand the program to municipalities across the country, offering more businesses the opportunity to build their own online store.   

APEX Alberta, Medicine Hat and District Chamber of Commerce and Invest Medicine Hat are thrilled to work with Digital Main Street and Google Canada to make this program available for local businesses. More excitingly, Medicine Hat is the first municipality outside of Ontario to launch this initiative. Interested business can now apply online at

“During these unprecedented times, our businesses must be able to sell online. This partnership enables us to have the right local organizations at the table and the right national partners to get Medicine Hat’s small businesses their own e-commerce site,” says Mayor Ted Clugston. “Thanks to this investment from Google and a financial investment from Invest Medicine Hat, we can look to take steps to support our business community and make the future a little brighter.”

In Canada, small businesses employ 90% of the private sector workforce, but since the COVID-19 pandemic hit, storefronts across the country have been forced to close their doors. According to the OECD, these closures are likely to hit small and medium-sized businesses hardest. A digital presence brings businesses enormous opportunities for growth, innovation and jobs. However, digital skills and tools can still seem out of reach to many.

“Since Google began its business in Canada nearly twenty years ago, we’ve been focused on helping Canadian businesses of all sizes to unlock the prosperity of the internet,” says Sabrina Geremia, VP and Country Manager, Google Canada. “We remain optimistic and more determined than ever that technology is the toolkit for a world of opportunities. Our 1 million investment will go towards expanding the ShopHERE program nationally, so we can help small businesses across Canada navigate the challenges and opportunities ahead.”

APEX Alberta, Medicine Hat and District Chamber of Commerce and Invest Medicine Hat will not only play a role in helping our businesses get online but look to further the e-commerce discussion and marketing efforts for promoting our local businesses. 

For further information about the ShopHERE program, please contact Sandra Milne at

About Google Canada
Google's mission is to organize the world's information and make it universally accessible and useful. As a global technology leader, Google's innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. Google Canada has offices in Waterloo, Toronto, Montreal, and Ottawa with over 1,500 Canadian Google employees working on teams across Engineering, AI Research, Sales and Marketing.

About Digital Main Street
Digital Main Street is a program that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and our Digital Service Squad, a team of street-level team members who help main street businesses grow and manage their operations through technology. Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, MasterCard, Microsoft and Shopify.

About ShopHERE powered by Google
The ShopHERE program offers businesses and artists the opportunity to build a digital presence and minimize the economic impact of the COVID-19 pandemic. ShopHERE is supported by a number of community and corporate partners, including Toronto Association of Business Improvement Areas, Shopify, Google, Mastercard, Microsoft, Magnet, and The Schulich School of Business – York University.

For media inquiries, please contact:

Wendy Manton
Google Canada 

Sandra Milne
APEX Alberta

Lisa Kowalchuk
Medicine Hat and District Chamber of Commerce 

Kelli Ireland
Invest Medicine Hat  
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